Valencia, Spain - February 28, 2022: Store window with lots of sport shoes offering super sale. Many times in the year there are huge discounts in clothing stores that people take advantage of

Since the 1960s, New Balance sneakers have been a fixture on the athletic scene. New Balance sneakers have been a staple on the athletic scene since the 1960s when it launched the first sneaker to retail at $100. New Balance’s 2002rs and 990v5s are becoming increasingly popular with streetwear and luxury.

New Balance’s minimalist approach to shoe design and aesthetics has given its sneakers a timeless appeal. In an industry where silhouettes change at lightning speed, some of New Balance’s most beloved products have been around for decades. New Balance has been rediscovered as the leading lifestyle sneaker brand. This is despite being designed with performance in mind. However, New Balance’s coveted collaborations have been with streetwear labels like Aime Leon Dore and retailers like New York City’s sneaker mecca. The “Made in America” brand is gaining popularity in the Scandinavian market.

Unsurprisingly, many of the most fashionable Copenhagen fashion insiders are drawn to New Balance sneakers to complement their stylish outfits. The unfussy–and comfortable–trainers are a unique hybrid of a toned-down statement shoe, resulting in a footwear option that blends perfectly with the effortlessness of Scandia style.

The brand is gaining popularity with street style celebrities and sneaker enthusiasts, thanks to the increase in New Balance stockists across the region, such as Copenhagen’s Naked, Stockholm’s Sneakers stuff, and Oslo’s YME Universe.

Scroll down to see our top New Balance sneaker silhouettes and how they can be styled for the season.

Tonal Dressing and New Balance Sneakers

New Balance’s 2002 line is retro-inspired, especially the beige version in muted ’70s greys and browns. These trainers, made in England with a simple shape and minimal branding, are a timeless classic. These trainers can be paired with tonal separates such as beige wide-leg jeans or a tailored trench coat if you take inspiration from Pernille Teisbaek, a Danish fashion icon.

Skirt suit with New Balance Sneakers

The chic skirt suit is a seasonal take on tailoring. You can swap out your structured trousers for warmer months for a mini-skirt with a matching jacket. To keep it casual, wear a white t-shirt or ribbed tank top. Finish the look with New Balance’s 530 sneakers.

Doubled-up Denim and New Balance Sneakers

Double Denim is a tricky trend to pull off. Tine Andrea nails it with her indigo jeans and shirt combination. The look can be replicated with Lemaire’s wide-leg Jeans, which go well with New Balance’s 990v5 Sneakers. Soft suede panels and breathable fabric characterize the premium grey color. The 990v5 sneakers are comfortable and trendy to wear all day to add some coolness to any outfit.

Slim Suiting and New Balance Sneakers

Tailoring is a massive trend in womenswear. It makes an ideal outfit if your goal is to be versatile. Combining a tailored blazer with slim pants and complementing trousers is perfect for work. It can also be worn with New Balance 530s to channel a casual, business-casual look. These lightweight sneakers have a slightly elevated midsole that blends seamlessly with casual wear.

Loungewear and New Balance Sneakers

Loungewear is the most popular category for casual, but chic, everyday looks since 2020. The 574s by New Balance are comfortable and functional, making them the perfect shoe to accompany all your lounge faces. These sneakers’ chunky shape is excellent for pairing with sporty caps and pared-back sweatsuits.

Neutrals with the New Balance Sneakers

A set of muted basics is the perfect choice for a cozy look. For a model-off-duty look, pair a casual turtleneck sweater and white jeans that taper at your ankles with grey New Balance 990v5s. Add a designer bag like the Cleo by Prada for a more sophisticated look.

Relaxed Menswear and New Balance Sneakers

Relaxed menswear is an essential part of any Scandi-inspired women’s wardrobe. It includes staples such as tailored pants and oversized shirts. This business-ready look channels the borrowed-from-the-boys trend with sharp accessories and footwear options. Pair your New Balance 530s sneakers with bulky, minimalist shoes for a timeless and stylish look.

Split leggings with New Balance Sneakers

Split-leg styling has been popularized on runways. It is a significant cut for jeans this season, but you can wear it more comfortably with split leggings. Pair yours with New Balance 2002rs for an elevated version of athleisure. You can pair it with a Celine bag, a Celine coat, and an oversized wool coat like Max Mara’s Lilia coat.

White Tank Top and New Balance Sneakers

The wardrobe staple of Denim is comfortable and versatile. It can be dressed up or down, depending on the occasion. This clean-slate denim look is our inspiration. Jordan Santos, an influencer, paired straight-leg jeans and a white tank to create a model-off-duty look. You can also accessorize with basic black or white New Balances shoes.

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